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Why would you not price "sales and marketing" into CAC That's what causes the A in CAC I really think that's part of what drives a lot the confusion here amon
by grantsch 4y ago
Why would you not price "sales and marketing" into CAC
That's what causes the A in CAC
I really think that's part of what drives a lot the confusion here among companies
- corry 4y agoSales and Marketing costs ARE the CAC. It's literally (Sales&Marketing Costs) / (Number of Clients Added) for a given period.