I'd argue that once you start with "Mastodon" it's game over. Branding is important if you want to attract anyone but die-hard techies, and for a service that r

I'd argue that once you start with "Mastodon" it's game over. Branding is important if you want to attract anyone but die-hard techies, and for a service that relies on network effects to deliver the most value, you need all kinds of people, not just techies.