I worked in a 1,000 person org doing a product launch and leadership did a great job aligning everyone. Launch goals? There were 3 short ones and not fluff li

I worked in a 1,000 person org doing a product launch and leadership did a great job aligning everyone. Launch goals? There were 3 short ones and not fluff like “drive sales”. Everyone on the team knew what the goals are and why. What should you be working on? Just look at the 3 launch goals. And leadership constantly reinforced them and empowered people to stop doing things that didn’t work towards them. And I’ve worked in smaller teams where everyone had their own idea of what needed to be done. Leadership would keep changing goals (or they were so vague that anything fit them) or making exceptions. None of the pieces fit together and it was a total disaster. People got frustrated when they did great work but other critical parts weren’t done because something shiny or “cool” distracted other teams. Effective leadership makes a huge difference.