The core business is rarely the software. We're not all lucky to work at Jetbrain or Atlassian, some of us work at banks, search engines, social networks, marke

The core business is rarely the software. We're not all lucky to work at Jetbrain or Atlassian, some of us work at banks, search engines, social networks, marketing web agencies and stuff like that. And buying is impossible in a lot of cases: if we're gonna be differienciating vs the competition, we wont use an off the shelves software, and sometimes the clients want customization so complex, we could have bought the thing and still need a big team to customize it. I think the guy is basically saying projects need to come back, which I can accept but then we need to know: are deadlines good or bad ? is the client supposed to invest his time in the product or wait for completion ? can requirement be known before progressive iterations have shown a building skelleton to the client ? are developers wasting more time waiting for project design completion or fitting arbitrary scrum sprint scoping ?