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> Of course if that traffic included advertisements, you'd also lose 95% of your ad revenue. Not so, serving an ad to a bot gains you no revenue, because ad ne
by Hasu 4y ago
> Of course if that traffic included advertisements, you'd also lose 95% of your ad revenue.
Not so, serving an ad to a bot gains you no revenue, because ad networks charge for clicks, not impressions. If a significant percentage of your ad clicks are from bots, you're running a defective advertising platform and won't have customers for long regardless.
- toteno 4y agoI agree with you overall. Just a small nitpick: most ad networks optimize for price of impression, so at the end of the day they charge for impressions (just not always directly). If your ad has low click rate and average price then it just won't be shown, because it's more profitable for an ad network to show ad with better click rate or with better price (i.e. with better price for impression) .