Being E2E encrypted, WhatsApp can’t do much with the content, so it is much closer to a naive bitshuffler than Twitter. Twitter, while still not profitable (ma

Being E2E encrypted, WhatsApp can’t do much with the content, so it is much closer to a naive bitshuffler than Twitter. Twitter, while still not profitable (maybe it was in some recent quarters?) was much closer to it, having all the components necessary to form a reasonable ad business. For ads, analytics is critical, plus all the ad serving, plus it’s a totally different scale of compute being many to many rather than one to ~one.