I think you are on to something. It isn't unprecedented -- they did the same thing with 'recycling' -- using a political and media campaign to convince people

I think you are on to something. It isn't unprecedented -- they did the same thing with 'recycling' -- using a political and media campaign to convince people that plastics weren't bad because they could be recycled, then getting legislation passed to require recycling by households. It is absolutely villainous.