There’s a very old story about Microsoft and Win 3.x pen computing. One of the leads was explaining that they worked on it, and someone else opined that it was

There’s a very old story about Microsoft and Win 3.x pen computing. One of the leads was explaining that they worked on it, and someone else opined that it was too bad that they didn’t provide anything useful for MS. The lead replied that the goal wasn’t actually pen computing, it was a special teams “block that kick” play that kneecapped a competitor and so achieved its goal. If MS can reduce the absolute firehose of money that ads provide to Google, it will totally be worth it even if it takes lighting money on fire to do it.