> and that's with a drug [...] that has established social rituals around consumption You're missing something vital, that those social rituals are often suppo

> and that's with a drug [...] that has established social rituals around consumption You're missing something vital, that those social rituals are often supportive of alcohol consumption. In the UK "beer or queer" (= drink up or there's summat wrong with you"). Alcohol abuse is as much an embedded social problem as a personal one. Who hasn't tried to force another drink on someone who's clearly had too much? To my regret even I have. On top of that, just look at alcohol advertising everywhere. It should be banned.