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Watch the waning success of plant-based meat substitutes like beyond meat. If they’re having problems selling passable meat simulations, imagine the problems y
by colechristensen 4y ago
Watch the waning success of plant-based meat substitutes like beyond meat. If they’re having problems selling passable meat simulations, imagine the problems you have convincing people to eat bugs.
On top of that, food margins aren’t huge and you’re aiming for the low budget market, not a lot of money to be made there. And the optics aren’t great, lots of people will find your product repulsive and at a low price it will look like you’re trying to feed bugs to the poor.
If insects as food ever becomes significant, it probably won’t be the first to market that will succeed but a later breakout learning how to be successful after somebody else tries and fails several times.