The company wants everyday people to participate in what is essentially a lottery. It's the psychology of them being priced at that level, giving them away woul

The company wants everyday people to participate in what is essentially a lottery. It's the psychology of them being priced at that level, giving them away wouldn't have the SE effect. Similar with music tickets. Maybe musicians want everyday people to afford going to their shows, even if the market demand would price out many of them.