Separate your engineering brain from the other aspects of what you are trying to do. If you are doing UI/UX worry only about what it should look like to be max

Separate your engineering brain from the other aspects of what you are trying to do. If you are doing UI/UX worry only about what it should look like to be maximally pleasant to use, worry about how later. If you are doing marketing/sales, worry only about what sells and what gets traction, not about what you want to or think you should be building. It took me a long time to figure out I was sabotaging myself by thinking about implementation while making other decisions. Being a dev is just a tool in your toolbox but you aren’t really a software engineer anymore so behave as such.