There is so much packed into the phrase "the goal." - Is it the business owner's goal? Depends on the business owner. - Would the CEO have a better company if

There is so much packed into the phrase "the goal." - Is it the business owner's goal? Depends on the business owner. - Would the CEO have a better company if they focused on building something great rather than extracting money? Depends on the industry (the premise of capitalism is yes, but unfair markets are a thing) - Is it (betterment of society through engineering) a valid personal goal to have on a strictly moral or ethical level, with no need of evidence or efficacy? Sure, absolutely - Are people who focus on "extracting money" sheisty MBA types who lie through their teeth and exaggerate every number and kill the company in the process of trying to self-promote any random thing they can control? Sounds like a leading question... These are all worthy distinctions imo.