4 ms·

The most powerful anti bot measure would be to make an order of magnitude more shoes. Then everyone who wants a pair can have one, Nike gets 10x the revenue, no

The most powerful anti bot measure would be to make an order of magnitude more shoes. Then everyone who wants a pair can have one, Nike gets 10x the revenue, no reason for bots to game the system, no need to pay VM experts to design anti bot obfuscation. I guess the halo effect of releasing unobtainable shoes is worth more than all that? If so, why does it matter (to Nike) if bots buy all of them?

lostgame 4y ago
Came here to say this. They walked into this by creating a false economy of artificial scarcity. Just make more shoes, damnit…
- pil4rin 4y ago
  People desire the shoes due to the scarcity. Producing more supply would lead to a commodity and less popular shoe/brand over time. No one talks about shaq shoes from Walmart because they are using the model you are suggesting
  - aczerepinski 4y ago
    People desire the Shaqs too - apparently 100M+ have been sold. At 5k to 20k units each time, hyped release Nikes will never ever add up to that type of volume and can never contribute meaningfully to a $200B company's bottom line. They have to be viewed as an advertisement that somehow adds prestige to the shoes they actually make and sell at high volumes. It's probably a much less important advertisement than the big name athletes they sponsor too - I bet they could discontinue the hype releases and not lose much market share.
    - lostgame 4y ago
      ^ You have absolutely hit the nail on the head; here. I think - Ye aside - Yeezy is a great example of how there can be a balance between this like insane run of only 1000 shoes (which only sell for like $250-350 USD retail anyway…so - yeah - where’s the profit again?) - to mass market ‘Wal-Mary’ level availability. The only people who benefit from limited releases are scalpers. Period. There’s no way the shoe company makes that much profit off a limited release because the limited releases are wildly somehow still usually at ‘regular’ prices. A solid pair of YEEZY 350’s is not that hard to come by for any even half-committed sneakerhead, I’ve got 3 pairs and my girlfriend has two. We hardly tried. I won the lottery twice myself, and only ever entered 6 times. It’s really a shame what happened with Ye, because despite all the drama; the Yeezy fashion project was actually an interesting one that had some real potential to find an actual, honest-to-God balance between artificial scarcity and actually selling the goddamn product.
      - tw98521358 4y ago
        The Yeezy brand briefly elevated the adidas brand in the street fashion world. Now they need a new partnership
deleted 4y ago
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lostgame 4y ago

Came here to say this. They walked into this by creating a false economy of artificial scarcity. Just make more shoes, damnit…

pil4rin 4y ago
People desire the shoes due to the scarcity. Producing more supply would lead to a commodity and less popular shoe/brand over time. No one talks about shaq shoes from Walmart because they are using the model you are suggesting
- aczerepinski 4y ago
  People desire the Shaqs too - apparently 100M+ have been sold. At 5k to 20k units each time, hyped release Nikes will never ever add up to that type of volume and can never contribute meaningfully to a $200B company's bottom line. They have to be viewed as an advertisement that somehow adds prestige to the shoes they actually make and sell at high volumes. It's probably a much less important advertisement than the big name athletes they sponsor too - I bet they could discontinue the hype releases and not lose much market share.
  - lostgame 4y ago
    ^ You have absolutely hit the nail on the head; here. I think - Ye aside - Yeezy is a great example of how there can be a balance between this like insane run of only 1000 shoes (which only sell for like $250-350 USD retail anyway…so - yeah - where’s the profit again?) - to mass market ‘Wal-Mary’ level availability. The only people who benefit from limited releases are scalpers. Period. There’s no way the shoe company makes that much profit off a limited release because the limited releases are wildly somehow still usually at ‘regular’ prices. A solid pair of YEEZY 350’s is not that hard to come by for any even half-committed sneakerhead, I’ve got 3 pairs and my girlfriend has two. We hardly tried. I won the lottery twice myself, and only ever entered 6 times. It’s really a shame what happened with Ye, because despite all the drama; the Yeezy fashion project was actually an interesting one that had some real potential to find an actual, honest-to-God balance between artificial scarcity and actually selling the goddamn product.
    - tw98521358 4y ago
      The Yeezy brand briefly elevated the adidas brand in the street fashion world. Now they need a new partnership

deleted 4y ago

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