I think the issue has less to do with sincerity (in the sense you’re referring to) and more to do with the reasons for it. The troubling aspect of “nicespeak”,

I think the issue has less to do with sincerity (in the sense you’re referring to) and more to do with the reasons for it. The troubling aspect of “nicespeak”, as we’ve defined it, is that it serves to reinforce a corporate power structure. _That_ is why I mind it while appreciating garden-variety civility.