This article is a perfect example of 1. An academic publishes an extremely limited study, group size is 14 people that haven't exercised much, they do a single

This article is a perfect example of 1. An academic publishes an extremely limited study, group size is 14 people that haven't exercised much, they do a single exercise, and they mention eccentric-only is particularly useful for rehabilitation. They make no outrageous claims whatsoever, they just put more numbers to something that is widely known and has been measured before. 2. Some popular news outlet wants to get clicks and runs away with it by making super general fitness advice out of it that's total nonsense. But you know, it's backed by Science (!) now.