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This is a really good question, because it seems counter-intuitive to invest your money in other people if your own business needs funding. Here are a few motiv
by grepLeigh 4y ago
This is a really good question, because it seems counter-intuitive to invest your money in other people if your own business needs funding. Here are a few motivations:
* When an angel invests 30k, I get value beyond the cash amount.
The angels I reach out to are founders with multiple successful exits, board members of other startups, and have 20-30+ years of experience. I get access to a fountain of wisdom and the person is motivated to answer my emails and take my calls when I'm stumped by a challenge.
I'm not good at EVERYTHING (who is), but I am proactive about getting help when I need it.
* A priced seed round sets the value.
Let's say you own 100% of a fine work of art, which you've priced at $10M. There's just one problem - only you value it at 10M, so there's no anchor for the real-world value. To get a return on your investment, you have to find a buyer that agrees with your valuation.
What if instead you owned 25% time-share of a work of art (this is a silly asset class, just using it as an example) that you and 3 other people price at $10. If you want to realize a return, there are now at LEAST 3 other prospective buyers that agree on the market value of your shares.
* There are more people like me out there.
I make angel investments in under-estimated Founders, because they're often overlooked by the pattern-matching lemmings in the institutional investment world. This isn't charity either; since a fund-raising round is similar to an auction, there are fewer investors bidding and betting on these founders. That gives me an edge.
I also tend to invest in "work horse" companies, not necessarily potential unicorns. Institutional investors have to chase unicorns that produce outsize returns, but I can participate in seed rounds that never raise after a seed or Series A.
There's a fund that follows the same thesis (https://tinyseed.com/ https://tinyseed.com/) but I don't know of many institutional investors who make these kinds of investments.
* The best time to raise money is when you don't need it.
In the example I gave (6 x 30k @ 1% for 180k/3M post-money for a business earning 10-15k MRR), I have options for revenue-based financing and other kinds of debt.
Like I said, a fund-raising round is like an auction. If you have leverage or alternatives, you can command a higher price.
YC's startups get 125k for 7% + an additional 375k SAFE, which gets priced when you raise another round. If you sell another 15-20% on demo day, YC can end up owning roughly 20% of your company for 500k.
So, all I could think of during the tepid interview was "y'all want 20% of this business, but are acting like you're at the dentist." People didn't even introduce themselves (names) or ask mine. I know this wasn't intentional rudeness, it's due to application volume. The factory-farming way YC operates made me realize I could engineer better circumstances for myself and my business via an angel round.
Hope that all makes sense.
- reducesuffering 4y ago> If you sell another 15-20% on demo day, YC can end up owning roughly 20% of your company for 500k. How will YC own another 13% if you only sold another 15-20%? That would mean you sold 2-7% for 60k - 200k at a 2.9m valuation, unrealistic. Seed rounds themselves will be 10% - 15%, $2-5m at a $15 - 50m valuation. Most likely they're getting another 1 - 3% for that 375k if you raise a standard seed. I agree that YC could've got a lot more impersonal with the huge 500+ batch sizes these days. But I still don't agree that the "connections" you're making or making "more people like me" are important when you're spending the money you say you need by raising from your own angels. Raising from your own angels stands as important because you're getting cash for operations and advice, no brainer. I think there's a good reason why founders angel invest after series B+, when they're possibly able to pull liquidity to the tune of several million dollars, making the $50k angel investments trivial. It shouldn't be your focus right now.
- grepLeigh 4y agoHave you written anything about your investment thesis / approach to angel investing that I check out?
- reducesuffering 4y agoNothing more than here. If you need $200k from angels, you don't have $200k to give out angel investing yourself.