I think the problem is implementation. Every site does it slightly differently, so you have to read the overlay, usually after dismissing the overlays to sign u

I think the problem is implementation. Every site does it slightly differently, so you have to read the overlay, usually after dismissing the overlays to sign up for their mailing list and live chat, and then decide what to do. At which point you are probably more likely to just accept and move on. It should probably work more like the permissions in iOS for tracking. I should be able to set it once, my browser should send a header to the site, and I shouldn't have to think about it. We all know why they won't do this: the majority of people would opt out.