4 ms·
> When you use buzzwords the connotations already is set and taints everything you use around them The technical term for this is "framing", fwiw.
by DenisM 4y ago
> When you use buzzwords the connotations already is set and taints everything you use around them
The technical term for this is "framing", fwiw.
- LesZedCB 4y agofor those who want to explore this more, here's a very short PDF by Lakoff describing Simple Framing[1], and the longer version [2] [1] http://www.clarityphase.com/Framing/Simple%20Framing%20George%20Lakoff.pdf http://www.clarityphase.com/Framing/Simple%20Framing%20Georg... [2] https://www.goodreads.com/book/show/34459.Metaphors_We_Live_By https://www.goodreads.com/book/show/34459.Metaphors_We_Live_...