Buzzwords, key phrases... I.E. 'hooks'. Thoughts don't only compete along the vector of truthfulness, they also compete along the vector of stickiness. I pred

Buzzwords, key phrases... I.E. 'hooks'. Thoughts don't only compete along the vector of truthfulness, they also compete along the vector of stickiness. I predict an acceleration in this tactic (and others) in most media going forward.