It's one of those journalistic, press-release kind of write-ups, the kind that spend some effort explaining basic concepts in a hand wavy kind of way, before pr

It's one of those journalistic, press-release kind of write-ups, the kind that spend some effort explaining basic concepts in a hand wavy kind of way, before proceding to pitch the main point with yet more hand waving interleaved with quotes from those involved. I think the point may be just to make the public at large feel positively about the New Thing.