The problem isn't trying new things, it's trying new things in stupid ways. The car industry has a whole structure for this - the concept car. And you can see,

The problem isn't trying new things, it's trying new things in stupid ways. The car industry has a whole structure for this - the concept car. And you can see, most of the time, they show the concept people go "But that's dumb because of <x>, and then they don't try and sell it to customers! They're constantly putting out new concept cars to explore new ideas, and the good ones they then incorporate into production cars - like Lexus did, producing a car that has a yoke that actually has a technology solution to the obvious problems of a yoke. Instead, Tesla goes "We're going to do this cool new thing!" people quite rightly respond "Ok, how did you solve <obvious problem>" and then Tesla sells the car with the obvious flaw anyway. You don't actually need to sell a shitty steering wheel for several years. People aren't asking them to be less creative, they're asking them to be competent.