In a recent video chat, YC partners explained how consumer startups are often a "tarpit" (seem attractive - "all my friends think it's a great idea", but super-

In a recent video chat, YC partners explained how consumer startups are often a "tarpit" (seem attractive - "all my friends think it's a great idea", but super-hard to get uptake, scale and revenue). Whereas there's an endless pool of opportunities to solve business problems that many small-med companies would happily pay (a little bit) for, and it's much quicker to validate (see if other startups will use it) and monetise early (vs both consumer and enterprise). https://www.youtube.com/watch?v=GMIawSAygO4 https://www.youtube.com/watch?v=GMIawSAygO4