"If you publicly express an opinion that any particular platform is best for a significant portion of buyers, you’re effectively saying that the people who chos

"If you publicly express an opinion that any particular platform is best for a significant portion of buyers, you’re effectively saying that the people who chose differently were _wrong_." That's the fallacy right there. "A is better than B" does not imply "B is bad". But a fanboy, who's gotten his identity and sense of self-worth tangled up with his product choices, has made a tremendous effort to rationalize his purchase of A to the point where he believes B must be bad. Any evidence that B is not bad forces him to rationalize the evidence away. Two things make it easy to slip into fanboyism about phones. The manufacturers' marketing keeps telling us that owning A will make you one of the cool kids, encouraging us to derive self-worth from the product. We also have to rationalize spending money, perhaps more money than we can afford. Most of us don't get nearly so emotional about, say, shampoo, because we can easily afford to buy any brand we like or switch brands on a whim.