The are a couple of possible reasons I see: 1. Hackers, and the kind people who really care about this kind of thing want to have the best; if someone says it i

The are a couple of possible reasons I see: 1. Hackers, and the kind people who really care about this kind of thing want to have the best; if someone says it isn't the best, even implicitly by saying that they prefer a competitor, we get defensive. 2. What companies you choose can be seen as a single pieve of what some perceive as an ideological struggle. Google the defender of openness, and Apple the harsh dictator, managing user experience with an iron fist. 3. People have their phones nearby nearly 24/7. It's possible a subconscious attachment to it develops in people, though I don't know the psychology of it.