The intent of the campaign wasn't to Google bomb Santorum and it wasn't an attempt to "game Google's search rankings". The original intent of the campaign was t

The intent of the campaign wasn't to Google bomb Santorum and it wasn't an attempt to "game Google's search rankings". The original intent of the campaign was to define the word "Santorum" and the fact is, it was successful. Now that there are two definitions of Santorum, why should google favor one over the other?