This is a very cool thing that I would genuinely want to try, marketed about as far away from me as possible. Why do they spend so much of their first-impressi

This is a very cool thing that I would genuinely want to try, marketed about as far away from me as possible. Why do they spend so much of their first-impression marketing copy repeating how they aren't skates no less than five times on the homepage? Because people fall over when they wear skates? Because my first thought was, "Finally, heelies but for adults! And also for any shoe, and also motorized!" Why is going off-road with them an option, much less a desirable feature? Why does this need "AI machine learning algorithms" to implement a PID controller? Why are they $1,400(?!?) but only come in one size and ship only to the US?