I never used stitch fix, but remember looking at them several years ago. Agree that it’s a very tough problem to solve, especially for men’s wear. I think it’s

I never used stitch fix, but remember looking at them several years ago. Agree that it’s a very tough problem to solve, especially for men’s wear. I think it’s a great idea for a company and can work very well, but I don’t think it has the capability for never-ending growth. With women’s wear, I could definitely see a huge number of clients buying monthly-to-quarterly. For men’s wear, I can’t see many doing this on a consistent basis. Seems like most would be up for new clothes 1-2x/year, unless you’re looking to revamp your whole wardrobe. Even then after a year you’ve got a new wardrobe and wouldn’t need them again for a long while. Looking at their website, the brands they tout are essentially mall staples too, nothing special. So the main value-add would be the stylist. Most men would be better served hiring a stylist for a major sale weekend (post Christmas, Black Friday, Memorial Day) and having them take you to the mall to get all of those things at a steep discount.