Those numbers were from multiple business magazines not that long ago (well not as high as op above used but very high still) eg: https://www.forbes.com/sites

Those numbers were from multiple business magazines not that long ago (well not as high as op above used but very high still) eg: https://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-10-things-everyone-should-know-about-women-consumers/#7679f9d6a8b4 https://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-1... > Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase. Also this https://hbr.org/2009/09/the-female-economy https://hbr.org/2009/09/the-female-economy > Women make the decision in the purchases of 94% of home furnishings…92% of vacations…91% of homes… 60% of automobiles…51% of consumer electronics