I'd distinguish features vs benefits. Highlight the benefits first = what do I get by using your tool (e.g. save time by...). Then the features later, how does

I'd distinguish features vs benefits. Highlight the benefits first = what do I get by using your tool (e.g. save time by...). Then the features later, how does it works (e.g. 1 click sync...). Social proof if you have it great, if you don't just skip it and add it later.