I think many would happily pay it. Look at brands like Rolls Royce, Range Rover, or Maserati - I'd never pay that kind of premium for what they offer, but they

I think many would happily pay it. Look at brands like Rolls Royce, Range Rover, or Maserati - I'd never pay that kind of premium for what they offer, but they still have a healthy market. The real question is whether the high-end car market is large enough for Apple to bother with.