There's actually a lot of processing done to the picture in the store and typically in the out-of-the-box settings, that's pretty annoying and overdone when wat

There's actually a lot of processing done to the picture in the store and typically in the out-of-the-box settings, that's pretty annoying and overdone when watching regular content. During my first weeks with a 4K OLED TV I've disabled almost all processing possible, so the image is more neutral and life-like. I don't really notice much difference between 1080p and 4K with that settings. One thing that I found to be a huge improvement though is Dolby Vision.