"When you don't have a physical body, you're a discarnate being" As a video creator[1], the greatest irony about the above quote is that filming is substantial

"When you don't have a physical body, you're a discarnate being" As a video creator[1], the greatest irony about the above quote is that filming is substantially involved with the physical reality of the world in front of the camera. You cannot create an image unless the object exists in front of the lens. That is why filmmaking is material-intensive, and to that extent, capital-intensive. Visual elements like objects, composition, lighting do not happen by accident. And in the metaphysical realm, elements like stories, characters, emotions do not just occur in an optimal sequence without considerable premeditation. [1] https://youtu.be/Z_pH0RMxa_E https://youtu.be/Z_pH0RMxa_E To continue McLuhan's quote: "You have a very different relation of the world around you." This is also true with making intangible products like videos. A video file is just a sequence of bytes that had sampled the audio-visual stimuli. This is then re-manifested into our perception by the manipulation of light on the screen and of soundwaves on the speaker. The intangible nature of video is both a blessing and a curse to filmmakers. Being immaterial makes it effortless to distribute the material once already created. But the audience will not see the challenges in manifesting an idea into the physical realm for the camera. Furthermore, with the inundation of video content online, appreciation for such crafts evaporates. As McLuhan postulated, entities are treated differently when manifested without physicality. I would say that being physical evokes more empathy. His conversation referenced the erosion of privacy, on the principle that discarnate beings are treated as being less. I wonder if more "things" will be treated less with their further digitization.