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Why was the "extinguish" step in "embrace and extend" left out?
by htag 4y ago
Why was the "extinguish" step in "embrace and extend" left out?
- kortilla 4y agoBecause it’s never “extinguish” from the “extender’s” perspective. They extended it and scooped up all the customers, mission accomplished.
- Rebelgecko 4y agoI think the first 2 e's actually did predate extinguish
- kyle-rb 4y agoBecause that looks really bad if the email is made public as a result of a court case, like this one was.
- weberer 4y agoThey just used EE internally. "Extinguish" was added by the someone suing them and the media.