For an ecommerce business, products. For SaaS? Maybe the time saving aspect. For direct to consumer focused brands, other things... This varies so much and ther

For an ecommerce business, products. For SaaS? Maybe the time saving aspect. For direct to consumer focused brands, other things... This varies so much and there's really not a lot in common between different products, services, markets, etc. I'd suggest testing – running testing with users, find what they're missing.