Everything depends on the audience, but I tend towards speaking to what the audience cares about and that often isn’t features but instead the problems those fe

Everything depends on the audience, but I tend towards speaking to what the audience cares about and that often isn’t features but instead the problems those features solve. I really want to show the audience that I actually understand their problem. I like the Storybrand method a lot: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR/ https://www.amazon.com/Building-StoryBrand-Clarify-Message-C... Getting the hero section right w/ how my solution will make the audience’s life better and the next step for them to take is important, too.