> because it would mean relinquishing control - commercial anathema for him Also, like, the forced carrier apps on every generic phone before the iPhone either

> because it would mean relinquishing control - commercial anathema for him Also, like, the forced carrier apps on every generic phone before the iPhone either ruined or crippled the experience of using the phone, locking you into their shitty ad-laden applications or forcing you through their terrible browsers and web portals. To me, and several people I knew at the time - It was one of the big appeals of the iPhone that Apple had drawn a hard line at not allowing any of this. It was 100% actually better for the consumer.