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You can beat product quality of well funded big teams with an experienced small team. Most that successfully do so don’t brag about it. Only reason to pay for P
by dzink 4y ago
You can beat product quality of well funded big teams with an experienced small team. Most that successfully do so don’t brag about it. Only reason to pay for PR is if you are trying to attract a lot of talent or pretend you will dominate the market (which is a VC play). Bragging about success as a small team is like waving a huge juicy steak at all the VC EIRs. Not worth it. Instead of sweating competition, you can keep capturing more of your market quietly. With Generative AI I would bet more and more products will be dominated by small teams of pros. Google and Meta the will always be restricted by screen size and competing internal projects, so consistency wins if you get a revenue stream to keep you alive.
- tptacek 4y agoWhat exactly does it mean to "wave a steak at a VC EIR"? What is it you're saying an "EIR" does in this situation?
- TeMPOraL 4y agoThey could start or join a company to directly compete with yours, and/or direct the attention of the VC fund to such company. If your existence is a proof positive there's opportunity to exploit, it's not wise to advertise it, as there are people whose very job is to find such opportunities and frack them (as in https://en.wikipedia.org/wiki/Fracking https://en.wikipedia.org/wiki/Fracking, except with money instead of a fracking fluid).
- iainctduncan 4y agoI work in technical due diligence, and this is spot on. One of the questions we get asked to find out is "how hard would it be for a competitor to copy this quickly?".
- bootstrapper35 4y ago> Instead of sweating competition, you can keep capturing more of your market quietly Would you recommend this strategy to a non-niche / broad category B2C product? It would feel instinctive to just get it out there and leverage every opportunity there is to market it, within the budget.