Or...the strongest survive. Amazon being one of the strongest, obviously. That is, and MBAs thinking longer term would know, it's not a downturn. It's opportun

Or...the strongest survive. Amazon being one of the strongest, obviously. That is, and MBAs thinking longer term would know, it's not a downturn. It's opportunity. Opportunity to come out the otherside even strong. Jeff is saying "save your money." Amazon is saying "we're cutting." It's self-fulfilling. And once it's over Amazon rein will be even further solidified.