>> People can read it natively in the social app they find themselves already in Not saying you're wrong, but... if it was a blog wouldn't that "native app" be

>> People can read it natively in the social app they find themselves already in Not saying you're wrong, but... if it was a blog wouldn't that "native app" be a browser? >> Also makes it easier for such readers to share, increasing the post/thread's reach I think this is a big part of it; it's not about connecting with a few deeply, but many shallow connections. I'd argue that these authors care more about the sharing than the communication aspects TBH.