Because setting up a personal blog is a lot of work. And it’s not fun. And it requires maintenance over the year. Writing a sequence of tweets “just works”. I

Because setting up a personal blog is a lot of work. And it’s not fun. And it requires maintenance over the year. Writing a sequence of tweets “just works”. I say this as someone with a custom blog written in custom HTML/CSS/JS. If it makes you feel better a lot of people are creating substacks, with no intent to monetize, to act as their blog.