> I really wonder if marketing costs have fallen as well The overall cost of building a product and getting a product to PMF is higher, but the main cost is ti

> I really wonder if marketing costs have fallen as well The overall cost of building a product and getting a product to PMF is higher, but the main cost is time. That's why it can be advantageous to just work on something for ten years rather than going out, raising a bunch of money, and shutting down two years later.