Also there is plenty of tasty food that isn't hyperpalatable. Those foods are more difficult to overeat because they're very filling. The problem with hyperpala

Also there is plenty of tasty food that isn't hyperpalatable. Those foods are more difficult to overeat because they're very filling. The problem with hyperpalatable junk food is that it's both especially pleasurable to eat and especially good at overriding our natural satiety cues. There's a world of difference between eating 1,000 calories of cheetos and 1,000 calories of brie cheese: one of them will make you incredibly full and the other will make you feel like you could just keep on crunching forever.