In a way, maybe Gatorade is trying to be honest about lying. After all, a 20 oz bottle of Gatorade has 36 grams of sugar in it and would substantially contribut

In a way, maybe Gatorade is trying to be honest about lying. After all, a 20 oz bottle of Gatorade has 36 grams of sugar in it and would substantially contribute to type 2 diabetes. It would behoove them to fund a narrative that the product and the outcome associated with the product are indeed "fit" to maximize sales. Of course, the wrinkle with approach is that that as you mention, the reality is that nothing could be furthest from the truth. Obesity is fastest growing and most deadly American chronic condition. The outsized impact of type 2 diabetes on payer spend, both medical and pharmacy, cannot be overstated. And when you put that all together, it makes a commercial like the one you mentioned seem banal and sinister at the same time.