The initial target is developers who think they can build successful AR software for when the price comes down. You will not have significant numbers of users w

The initial target is developers who think they can build successful AR software for when the price comes down. You will not have significant numbers of users without compelling applications. $3k is a pittance in the scheme of creating a ground breaking application in an unexplored space. $3k keeps the limited units out of drawers and in the hands of people that will be making something with them. This device has a lot of cameras and scanners in it. After they work out what is actually required and used the consumer model may have fewer to control cost. Apple will deliver an app or two to set the user experience quality bar, it sounds like VR conferencing is one of those, but that doesn't mean they think that is what the device is for. It is just that they need to give an example of what the user experience should be or you will have developers delivering poorly performing, battery eating, usability disasters and customers will think that is inherent to the device.