6 ms·
It has gotten much cheaper to host stuff, but I really wonder if marketing costs have fallen as well. You can certainly find cheap or free avenues (like HN) to
by didgetmaster 4y ago
It has gotten much cheaper to host stuff, but I really wonder if marketing costs have fallen as well. You can certainly find cheap or free avenues (like HN) to tell people about your product, but it can be lost in the sea of information. Good marketing to the best subset of potential customers is essential in getting anything off the ground. That can be expensive especially if you are an engineer with very little marketing experience.
- HeyLaughingBoy 4y agoMy take is that marketing now can have very little out-of-pocket cost, but a massively increased time cost because you are now constantly engaging with people, making new posts, answering questions, exploring new avenues, etc.
- hermitcrab 4y agogetting noticed by the right people cost-effectively is hard. Anything that makes it easier for you to get attention will also potentially make it easier for everyone else. So it will always be hard.
- Alex3917 4y ago> I really wonder if marketing costs have fallen as well The overall cost of building a product and getting a product to PMF is higher, but the main cost is time. That's why it can be advantageous to just work on something for ten years rather than going out, raising a bunch of money, and shutting down two years later.