> Viewship is an easy metric to collect but it ignores perceived value At a previous analytics job we were working for our client, one of the larger streaming

> Viewship is an easy metric to collect but it ignores perceived value At a previous analytics job we were working for our client, one of the larger streaming platforms as were trying to quantify value, and more importantly attribution. Attribution was huge and was still being worked out by the data scientists and then re-worked by marketing C-Levels at the platform. By the time I left, If you signed up for the service and immediately watched "Big Movie" as your first watch, or you finished >50% of "Big Movie" within the first of signup then "Big Movie" was the attributed thing that got you in. This helped drive decisions (or helped "justify" in retrospect) for day-and-date movies (play on the platform + in theaters same-day), or to take what would have been a theatrical and put it only on streaming.