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But having someone who is a bad writer but understands your product take a look at 200 generated copy lines and pick their favorites for A/B testing is much ch
by CuriouslyC 4y ago
But having someone who is a bad writer but understands your product take a look at 200 generated copy lines and pick their favorites for A/B testing is much cheaper than having someone who understands your product and is a good writer writing ~20 lines and A/B testing those.
- notahacker 4y agoNo it isn't. Copywriting starts very cheap, and getting a text-generator that doesn't understand your product to finally generate something which looks like it does isn't any less time consuming than writing words (especially short form copy). 200 iterations of generated copy stressing that the advantage of using ChatGPT for copywriting is its team's experience of SEO in slightly different ways are all equally useless to promote ChatGPT, the service which doesn't have a team of experienced writers and doesn't have experience in SEO. And the really expensive bit of copywriting is the failed conversions. A LLM which when prompted to generate an ad for a particular market is trained to produce something which looks as similar to the competition and as much like an ad as possible isn't likely to generate the highest conversions....