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Because Google favors G+ results in search, G+ is going to become a very powerful SEO tool and this is going to push publishers to become more and more invested
by takinola 15y ago
Because Google favors G+ results in search, G+ is going to become a very powerful SEO tool and this is going to push publishers to become more and more invested in G+. Search is Google's advantage over Facebook and they are going to press this advantage to the max in order to take on Facebook.
I can't say I blame them but I do wonder if there are no real anti-trust issues here. How is this different than when MSFT used its OS dominance to promote its (late-to-the-party) browser? Google is basically using their own dominance in search to promote their (late-to-the-party) social network
- jrockway 15y agoI'm not sure that this is true. Typically, Google's results are tailored for you based on your circles and browsing history. This tweaking does not help people that aren't already your friends. As an example, when I search for the article this article is about with the terms "wired world jury duty", I get the readwriteweb article (with a picture of Jon Mitchell beside it) as the first result. Only the 7th result is a Google+ page, and it's not explicitly advertised in any special way. Google+ is about your social network, not "the" social network. (I personally love seeing the "8 of your friends have +1'd this" on the search result page. Instant authenticity!)