> unpredictability The EU regulators have been remarkably consistent in their rulings. The GDPR is quite clear that tracking for advertising purposes requires

> unpredictability The EU regulators have been remarkably consistent in their rulings. The GDPR is quite clear that tracking for advertising purposes requires explicit consent and an opt-out. Meta's case has always been relying on a very generous interpretation of the 'contractual necessity' clause of article 6. The only source of unpredictability is the apparent collaboration between the Irish regulator and Meta - this is the 4th time in a row they've been overruled. Much like our overruled tax arrangements we're apparently bending over backwards to keep tech multinationals happy for as long as possible.